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We were approached by Riester agency to help them bring to life a character that would embody the essence of “Will Power” for their client EōS Fitness. The brand wanted to create a memorable character that would embody this key trait of their current and future members and that could be repurposed across any media as well as easily adapted for future marketing needs.
A stop motion approach was initially considered to create the animation, but the flexibility and cost savings that CGI would enable in creating future character adaptations meant that this was the production approach finally chosen.
Along with delivering the master 30-second spot, we also created additional 10-second videos of Will inside the gym for digital and social media use as well as still assets. Our character and environments are also fully prepped and ready to be repurposed for future marketing campaigns as needed, such a seasonal or promotional events.