About me

Results-focused marketing leader with 13 years experience driving the performance, profitability, and growth of a wide variety of global brands for some of the world's leading FMCG corporations. Highly skilled at integrating best practice analytical strategies into the branding, marketing, and sales planning processes with a proven record of expertise in devising analytical approaches that deliver relevant data for brand impact. Holds a deep talent for orchestrating the contributions of diverse, cross-functional, internationally dispersed teams; known for a collaborative, relationship-based approach to ensuring cohesiveness in brand and category strategy.

Skills

AREAS OF EXPERTISE, Brand Strategy · Strategic Market Analysis · Brand Portfolio Management · Category Management, Brand Repositioning · Business Turnarounds · New Product Development · R&D Oversight, New Product Launch · Creative Leadership · Brand & Product Concepts, Stakeholder Engagement · Relationship Building · Cross-Functional Collaboration · Communication, Team Leadership · Managerial Leadership · Mentoring & Coaching

Sector Experience

Beauty, Confectionery, Beverages, Tobacco