ABOUT

We supported the oppressed LGBTQIA+ people of the world for this year’s Pride, by creating the world’s most important lip-sync on TikTok.

#RealVoicesofPride called for people all over the world to lend their profiles to those that couldn’t show up themselves, for fear of persecution. The lip-sync allowed oppressed people to share their true voice with the world safely for the first time, using other people’s faces and profiles, powerfully communicating their right to exist. Because pride should never be silenced.

In 72 countries LGBTQIA+ people are discriminated against by law. In six of countries, homosexuality is a crime punishable by death.

NGO FELGTB is a 25-year-old Spanish movement, that brings together 55+ LGBTQIA+ entities from across the Spanish territories, to fight for LGBTQIA+ rights.

FELGTB won’t rest until legal equality and social respect for the LGBTQIA+ community is achieved everywhere.

BRIEF
Due to pandemic lockdowns, FELGTB couldn’t manifest as before. They asked us to help them show up for Pride from home.

OBJECTIVES
Raise awareness of the deprivation of rights of LGBTQIA+ people living in 72 countries.

Create presence for FELGTB throughout Pride week despite not being able to take to the streets.

Reinforce FELGTB’s position as the largest representative organisation of LGBTQIA+ people in Spain.

PROBLEM
How do you highlight the plight of people living in these countries when identifying them could lead to their persecution?

We identified real stories by contacting LGTQIA+ collective advocacy institutions around the world. From there, we compiled the stories in audio and uploaded them on the FELGTB profile on TikTok.

Through a simple button on the TikTok interface, anyone can use the audio from a video to create a new one, allowing people to Lip-Sync on the platform.

Each influencer selected one of our voices and created a video doing Lip-Sync, their videos quickly got a big audience, the algorithm started to suggest it to more people, people started making their own videos... and that's how a huge chain was formed.

The campaign ran for one month but is still alive organically.