About me

Re: Global Online Director - London on creativepool.co.uk

Dear Hiring Manager:

Your job posting for the Global Online Director - London piqued my interest due to my extensive global management experience and consistent proven success in digital marketing. I am confident I will significantly contribute as a member of your executive team. Please consider my enclosed resume.

I excel in conceiving and implementing strategic marketing plans to identify new market opportunities, initiate product and service improvements, and negotiate strategic alliances to drive domestic and global market expansion through revenue/profit growth. My role as the global manager of a nineteen-person team at Synovate/Ipsos was instrumental in re-launching the company as a market leader in online customer panels. The team's success reflects my ability to provide strategic direction and exemplifies the potential to define value propositions, build strong branding, and develop integrated marketing programs.

I have served as Synovate/Ipsos' Global Panel Recruitment & Retention Manager since 2009. I direct all phases of both the creative and technical elements of global marketing initiatives. My key responsibilities include respondent retention, brand creation, print/Web collateral development, lead generation, channel partner cultivation, customer segmentation/profiling, as well as CRM and acquisition strategies. Managing respondent acquisition, marketing, and customer service required astute responses to critical incidents and often resulted in transforming problems into opportunities.

I offer a history of proven results, as evidenced by the following marketing for my current employer:

- Manage a $12 million online marketing budget in seven global markets driving international acquisition and marketing campaigns.

- Delivered online media targets 30% under budget by developing and testing new online registration paths to maximize lead generation through digital media channels.

- Increased retention of panelists by six months by introducing innovative marketing programs to reengage inactive panelists and repositioning the value proposition of panel membership to current panelists.

- Oversaw the development of a new panel brand in the UK with accountability for managing a 25 member global project team.

Given the opportunity, I'm confident in my ability to achieve meaningful and strategic results for this leading organisation.

I am exploring opportunities as a senior marketing executive with a progressive organization active in international markets where I will continue to provide strong and decisive marketing leadership. I welcome a personal interview to discuss how my qualifications would benefit your organization. Thank you for your consideration.

Sincerely,

Shaun Hawley

Enclosure: Resume

Skills

Microsoft Office 2010, Project, Publisher, SharePoint, Visio, MS Dynamics CRM, Pivotal CRM, Google Analytics, DART/DoubleClick, ExactTarget, Nebu Panel Management Software,, Adobe PageMaker, Photoshop, Illustrator, Pay Per Click (PPC), Search Engine Optimization (SEO), Cost Per Acquisition (CPA), Cost Per Thousand (CPM), Social Media Optimization (SMO), Behavioral Targeting, Contextual Targeting, Geo-Targeting, basic HTML