ABOUT

Brief: Following the success of our previous two campaigns, we were challenged to create a global site that would incorporate digital activation and build awareness of multiple sclerosis and the barriers it presents.

Insight: MS is an invisible disease which means awareness across the world is often low. To turn this little-known condition into a cause that people could stand up for, we invited people to submit their ‘One day’ wishes.

Idea: Using banners, press ads and social activation, we drove visitors to the campaign site. On World MS Day itself, the Wish Wall was unveiled, taking users on a journey through the stories of real people living with MS and the issues they face every day. Users could then submit their own ‘One day’ wish and take their place in the global MS movement, turning their aspirations into tangible improvements.

Results: With a toolkit supplied to MS organisations around the world and user-generated content shared on multiple channels, the campaign reached over 18 million people via Twitter and 486,000 through Facebook.

- 4,508 wishes submitted worldwide

- 18.4 million people reached via Twitter

- Charity Campaign of the Year at The Drum Network Awards 2014

- Silver at the Fresh Awards 2014