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We got in the festive spirit early this year when Whitworths approached us in August to create a suite of imagery for their Christmas ‘Share the love’ campaign. In this campaign giving a cake is seen to be the perfect gift so we had to highlight this in different scenarios.

With these images it was important that the individual elements were flexible so they could be easily moved around depending on the format. You’ll see the visual idea is the same across the images but the separate elements are different such as the message, the hand and the cake. We gave the images a warm Christmas glow with little hints of festivity in the background.

It’s always a good shoot when we get to eat the Whitworths cake at the end! You can see the images in use on the Whitworths website.