ABOUT

To commemorate the launch of The Force Awakens, Royal Mail commissioned the takeover of it’s personalised stamps
portal - Smilers®.

I worked on the design and visualisation of the initial approved concept at Hugo & Cat. The brief was to create key design elements that highlighted the constant struggle and tension between light and dark.

The Yoda/Vader key visual was used to embody this struggle. To further support this the background is designed to constantly shift from light to dark, depending on the amount of light side/dark side stamps purchased. The background would be a cinemagraph that would emphasise the mood and tone of tension with a looping animated background.