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Panasonic asked Neutral Digital to develop an Augmented Reality (AR) Travel App to demonstrate how this technology could improve the passenger journey.

Neutral created a scenario where the passenger had just landed at Singapore’s Changi Airport, was to be guided to the baggage pickup, then picked a mode of transport to their hotel and finally explore the city on their way to a restaurant. We wanted to also showcase the two types of AR content: Widgets parented to the user, outside in view, and Immersive Context, inside out view.