ABOUT

THE OPPORTUNITY
Own-brand meat-free had set a worthy precedent but Co-op were perfectly placed to shatter expectations with a pioneering new direction for their own plant-based offering. Our approach was a compelling stand-alone brand, proudly endorsed by Co-op, that not only enticed the most committed of vegans and vegan-ish alike with a food first attitude, but could stand confidently amongst the most emergent of challenger plant-based brands.