About me

For over two years I have worked at Tribal DDB Vancouver creating and executing award winning digital and social campaigns for our clients. As a Digital Strategist I was responsible for examining new and emerging trends and technologies and then marrying this knowledge with research obtained through digital listening tools to create the digital / social media strategy for our clients. I then worked with the client's communications team to establish digital governance procedures and community management best practices to ensure the plan was executed effectively across their social channels. I also worked closely with the creative team throughout their process to ensure all of their campaign ideas had a strong digital extension.

My digital media skills are founded on the belief that the most important aspect is to create an engaging two-way conversation. The most affective brands in digital media are amazing storytellers, and it is precisely this area that excites me the most, and where I have achieved greatest success. I am also a firm believer in continous learning, and digital literacy, and often provided social media training and trend spotting sessions to our clients and the rest of the agency to ensure everyone was aware of how the digital landscape was evolving.

As a highly experienced creative professional, I have worked not only in an agency setting, but also with non-profits, as a consultant, and with film and theatre productions. I am big-picture oriented, and comfortable either independently or as a part of, or leading, cohesive team. I am also very adept at juggling multiple priorities and clients, and thrive while working under pressure to meet time-sensitive deadlines.

I have worked with clients and creatives from initial insight through creative ideation and campaign development, to community management and ultimately measurement reporting. I would love the opportunity to join the team and help your clients navigate and succeed in the burgeoning digital landscape.

Skills

Digital / Social Media, Reputation Management, Crisis Management/Mitigation, Governance, Trend Spotting/ Digital Point Of Views, Marketing, Listening Tools (Sysomos / Lithium), Planning, Branding, Copywriting, Content Creation, Content Curation, Content Schedules, Community Management, Video Editing, Final Cut Pro, Adobe Premiere, After Effects, Graphic Design, Photoshop, InDesign, Illustrator

Sector Experience

Travel, Government, Products, Video Games, Automotive, Crown Corporation, Universities, Non-Profits, Film, Theatre, Social Media

Awards

Canadian Tourism Commission, Gold, Creative Use of Technology, Canadian Tourism Commission - Canadian Marketing Awards (2011), Gold, Transmedia, "Keep Exploring" - AToMiC Awards (2011), Best Use of Digital OOH And/Or Digital-Place-Based Media - Media Innovation Awards (2010), Silver, Best Social Media Integration, "Storescapes" - Canadian Marketing Awards (2011), Silver, Best Use of API, Twitter Storescapes - The Advertising & Design Club of Canada (2011), Bronze, Best Insight, "Keep Exploring" - Cassies (2010-2011), Top Country Brand - FutureBrand's Country Brand Index (2010/2011), Tourism Vancouver, Best Media Single or Multi-Platform Campaign - Lotus Awards (2011)

Clients

BC Government, BC Hydro, BC Salmon Farmers, Slant Six Games, Subaru Canada, The Canadian Tourism Commission, Tourism Kelowna, Tourism Vancouver, University of British Columbia