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Vitona asked Graphic Evidence to create them a stand-out brand identity for their new organic product range from Denmark. The brand identity needed to convey the natural aspects of the organic products and must work across a variety of mediums for the launch into the UK market.

Before Graphic Evidence could start on the branding a name needed to be decided upon. We worked closely with Vitona to create and develop a name which would be suitable for launch in the UK market. Once the name was created and developed a fresh brand was produced using natural colours reflecting Vitona’s ethos and emphasis on natural and organic products. The brand identity was then implemented across product labels, exhibition stands and all marketing material.