About me

I'm a skilled copywriter and digital content specialist with lots of client-side experience and agency gigs under my belt.

These days I work mostly in digital, but I have done lots of print work in the past.

I have a varied background - I'm not just out of writing school - giving me exceptional customer focus.

I write well - in whatever style or tone is right for the job.

I'm versatile and methodical, obsessive about deadlines and accuracy. I always look wider than the brief and I think strategically.

Skills

THE RIGHT WORDS, for the job, ALL-ROUND CONTENT EXPERTISE, content strategy, architecture, auditing, SEO, detailed planning, repurposing, prototyping, SUBEDITING, proofing, sense and consistency checking, INFORMAL TRAINING, in effective web writing, LARGE, COMPLEX, CORPORATE WEBSITES, needing attention to detail and long-term focus, TONE OF VOICE, and house style, EXPLAINING, complex matters, simply

Sector Experience

TECHNOLOGY, I understand - and can write appropriately about - more or less any technology. Best = IT and telecoms, FINANCIAL SERVICES, I've written websites for major finacial services companies like American Express, MEDICAL SERVICES, I wrote a website for Alliance Medical, a large medical services provider, PROPERTY, I've done lots of work for major property developers like Allied London

Clients

Allied London, American Express, Bounty.com, Central Office of Information, DANTE, DirectGov, Europcar, Mapeley plc, Meridian Delta, NetJets Europe, Realgap