About me
To call me a wordsmith would be to put words in your head.
I'm about expressing an idea. The facts in the brief are words. Words about company, the brand, the audience, the proposition. My job is to take all those words and use them to ignite thoughts.
Thoughts like:
Can something really big translate into the smallest-ever outdoor media campaign
Can coffee act as a status symbol
And did anyone actually want to be an accountant before they grew up
Take a look at by book. Share my thoughts. Talk me through your brief. I'm sure I can add more than words.
Skills
Copywriting, creative strategy, brand development, optimising web content, editorial, press releases, e-marketing, campaign development,education marketing, recruitment communications, employer brand development, internal communications, creative direction, video and radio scriptwriting.
Sector Experience
Corporate, Banking, Public Sector, Healthcare, Education, Retail
Awards
New York Stevie Award - Best Internal Communications 2005, Numerous CIPD and RAD awards
Clients
B&Q, Barclays, Coca Cola, Deloitte, Diageo, ibm, Marks & Spencer, MI5, Microsoft, Sainsbury's, Starbucks