ABOUT

After a breezy series of branding and packaging workshops under the Caribbean sun, the OECS/EDU asked us to provide direct-in-firm design and branding assistance to 16 participating firms. We were asked to work alongside representatives from dreamy Saint Lucia, Dominica, Grenada, Antigua, Barbuda, St. Vincent and the Grenadines. It all sounded like paradise to us.

We went for the whole package: showing off the products’ unique selling points, building personality and creating a design to guarantee a popping’ shelf presence all around.

We created a flexible brand architecture along these lines, then, in September 2010 we packed up our designs and hopped on flights to Grenada, St Vincent, Saint Lucia and Dominica to present our work to each of the 16 firms.

With several design concepts in our portfolios, the process was a big collaborative effort to establish a final branding strategy. The respective firms gave us their feedback and choose a design route to develop for their specific brands.

We put out some vibrant designs to help these young brands increase their global competitiveness through punchy packaging. Strategising under the palm trees? Someone has to do it.