ABOUT

The Lifetime team were straight with us. They told us that wanted to become Britain’s number one ‘go to’ entertainment brand for women; celebrating and inspiring these ladies through provocative, exciting and passionate storytelling.

To build their brand awareness and make viewership surge through the roof, Lifetime needed a brand new digital presence, one that would truly draw in the audience, develop channel awareness and drive viewers to tune in by generating a real buzz around their programming.

Here is the deal; the new Lifetime site is seductive and glamorous by design. We were keen to capture the elusive gloss of the high-fashion magazine - all in one exceptionally impressive website with built in interactivity. Rich, striking imagery, bold typography, you name it, we pulled out all the stops to make sure we were grabbing the attention of our target audience: the lovely women from 24 to 40 years old. We wanted to make sure that we kept this demographic well and truly entertained through an enticing layout and unique features. Fabulous.

That’s not all; we decided to make our design revolve around comprehensively integrated social media.We wanted to get all the Tweeters, the Facebookers and the Googlers interacting with the Lifetime website and sharing content with their friends. All this social media focus drove really impressive return traffic, even if we do say so ourselves.

Built in Drupal7, the site significantly extends the boundaries of what is traditionally achievable and shatters the perceived limitations of creating beautiful front-end layouts. Boom.

That’s not all. The Lifetime site is also fully responsive because we wanted the audience to be able to interact with the site across all platforms for a sleek and seamless experience. We also created related content and pushes to the television channel itself so that we could capitalise on second screen. That’s right, the website is accessible via many devices which will give you freakishly similar yet very different related content. That’s the future right there.