About me

Dear Sir or Madam,

I am writing to apply for the position as German Speaking Account Executive. I am a native German speaker.

I have gained experience in my previous roles managing projects, digitally and across platforms. This involved producing website content, delivering social media campaigns and producing various motion graphics, TV test commercials, and film. Due to my marketing exposure in my previous company financial awareness and bidding was a crucial element in my work both in terms of negotiating costs and delivering projects within the designated budgets. I have been also exposed to "Multilanguage" campaign due to my language skills.

In my role as Marketing Associate & Associate Producer I focused more on client services and managing accounts and projects. Part of my responsibility was to facilitate communication between creative teams and internal/external production partners in various regions (UK, Europe, US, Middle-East etc.).

Furthermore my role involved developing the business in Germany, which required me to approach my clients with a convincing, motivating and enthusiastic manner. These tasks allowed me to gain extensive knowledge about various brands and an understanding of emerging advertising platforms and technologies. I produced different types of test commercials for various brands. (Ferrero, Nestle, Henkel (Persil), E.on, Land Liebe, PG, Unilever, Tresemme etc.).

I worked as a Community Manager at DDB Tribal in Hamburg. My role was launching and implementing social media campaigns and working across a portfolio of digital products. Introducing traditional oriented companies to new adverting platforms forming new services was an exciting and challenging role. This role also involved proofreading, copywriting/ producing content for the various social media channels and website. Alongside with the creative input it also involved monitoring, reporting, interpreting the campaign activities in order to make recommendations for changes. I worked on several social media campaigns:

The German Telecom: Moments to share & Million

Moment ( user- generated campaign)

Schwarzkopf: Look of Music

Montblanc: Signature for Good

Volkswagen: 60 Jahre (Anniversary)

My academic background comprises an interdisciplinary approach to the creative industries. Particularly, the MA programme armed me with an understanding of the dynamics of the creative industries within a commercial, legal and creative framework.

Please feel free to contact me via email or or 63 if you have any further questions, or to arrange an interview. I look forward to hearing from you. At the moment I am available under my German number.

Yours sincerely,

Alexandra Antwi-Boasiako