Ocean Outdoor London

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Turkish Airlines, which flies to more countries than any other airline in the world, has launched a new digital out of home campaign on London's famous Piccadilly Lights. The advertising deal was secured by Ocean Outdoor which operates the display on behalf of Landsec.

The carrier is using the state-of-the-art screen to showcase its new #TakeMeThere campaign. As part of the campaign, Instagram users are invited to take a selfie in front of the iconic display as it shows Turkish Airlines’ latest campaign, using the hashtag #TakeMeThere and tagging @turkishairlines to tell the airline where they want to travel to. Winners are picked at random weekly, and notified shortly afterwards, before jetting off to their chosen destination. Turkish Airlines is offering 18 winners in all the chance to fly to the destination of their choice this winter. The carrier is the first airline to advertise on the new Piccadilly Lights.

MADEIT CREDITS

Project featured: on 11th January 2018 Contributor:

Ocean Outdoor has been a Contributor since 25th November 2015.

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