ABOUT

Chubby Hearts over London is a public design project conceived by the fashion designer Anya Hindmarch as a love letter to the city.

Starting on Valentine’s Day and continuing as a celebration of London Fashion Week, giant ChubbyHeart balloons are being suspended over, or sometimes squashed within, 29 famous London landmarks and prominent locations across the capital.

The balloons are floating from dawn until dusk each day, reappearing above different locations the following day.

The Mayor of London, the British Fashion Council, the City of Westminster, councils, landowners, businesses, districts and the Civil Aviation Authority have joined together to create this project which features in Trafalgar Square, Battersea Power Station and Westminster Cathedral to name a few.

Ocean Outdoor is supporting Anya's tribute to our creative city across four of its full motion London screens including Leicester Square and both Westfield shopping centres. And the Chubby Hearts took over Landsec’s Piccadilly Lights for a 40 second slot during the early evening on Valentine’s Day.