About me

Highly passionate about Marketing and Advertising, switched from the field of Sciences to marketing, demonstrating a strong character and determination! Very curious about everything related to advertising and communications, developed a very broad knowledge base and expertise, excelling in numerous roles globally in Australia, Canada, India & Mauritius while always keeping the focus on meeting customers' needs through innovative result oriented solutions. After years of nurturing local and international brands ranging from FMCG, Financial Services, Automotive, Travel & Technological sectors amongst others from an Advertising agency and Integrated Marketing Communications perspective, gained additional experience in digital marketing, developing Websites, SEO & PPC campaigns, mobile phone applications, social media solutions, viral, You Tube content development, audiovisual creation using a combination of 3D & flash animation integrating live video shoots and content. Comfortable with high level contacts such as CEOs, Managing Directors, Marketing Directors, etc. Achieved increases in agency turnover of more than 40% for existing Accounts and new Business on an average. The changing nature of Media effectiveness increases the need for versatility, knowledge and expertise to achieve successful Integrated Marketing Communications.

Leadership

Developed leadership skills naturally as Captain of various soccer, athletics and debate teams up to the University level, successfully integrating them into the work environment. Manage by empowering team members and building their self -confidence, mentoring and guiding them to deliver in core areas such as Creativity, speed of delivery and work that delights the Customer.

New Business Development

Achieved outstanding results in developing New Business both in the Advertising industry as well as in other fields! Successfully establish long term relationships with clients which last to this day.

Skills

Senior Account Management, Planning, Budgeting, team management, monitoring , Marketing Planning, Implementation and Evaluation, Copywriting and Visualization for Television, Radio, Print Advertisements, Script writing and Visualization for Corporate Movies, Strategic Planning and Post Campaign Evaluation, New Business Development, Pitching and Presentation, Event Management / Public Relations

Sector Experience

Brand Management - Financial Services , Marketing Management - FMCG, Senior Account Management - FMCG, Technology, Telecommunications, Retail, Financial Services, Automotive

Awards

A.A.A (MAURITIUS) ADVERTISING AWARDS, 1999 , Best Print Campaign Duraco Water Tanks Gold Award, 2000 , Best Print AdvertisementCellplus International Roaming Outbound Gold Award, Best Print Campaign Cellplus International Roaming Outbound Gold Award, Best Overall Campaign Passepartout Prepaid Phone Cards Gold Award, Best TV Commercial Complis Grandmother Silver Award, Best Indian Ocean TV Commercial Complis Grandmother Bronze Award , 2002 , Best Low Budget TV Commercial / Best Radio Commercial Ki ou rape Gol

Trade Associations

Member of the Chartered Institute of Marketing - MCIM, Chartered Marketer