ABOUT

In June 2022, Her Majesty The Queen will become the first British Monarch to celebrate a Platinum Jubilee after 70 years of service, bringing a once-in-a-lifetime experience to millions of people celebrating her reign. Famous London department store Fortnum & Mason is one of sixteen British brands that have come together to form an alliance in celebration, and have launched a celebratory product range to reflect this historic milestone.

Almost a decade ago, brands were celebrating The Queen's Diamond jubilee by dressing their packs up in the expected and formulaic manner - silhouettes, red, white and blue, carriages and crowns. For this event, we saw an opportunity to help Fortnum & Mason (known as “the Queen's grocer”) create a unique tribute to The Queen, and given our long-standing collaborative relationship with the brand, knew we could craft something truly special.

We wanted our designs to focus on the woman behind the crown; bringing to light little known facts and points of intrigue that can create opportunities for storytelling.

The range pays homage to the crown, intricately detailed with illustrations that relate to little-known facts, details and histories of Queen Elizabeth II. Rich in meaning, our designs are not only eye-catching, but every aspect tells a story. Central is the emblem of the crown, which holds myriad delicately drawn and meaningful features...

Illustrations include a cabbage, placed front and centre, representative of the affectionate nickname used by the late Prince Philip for The Queen; mementoes from their marriage are used throughout the design, including the Lilly of the Valley flower, from her wedding bouquet; a corgi sits proudly in the middle of the crown, alongside racing horses, pigeons and swans, and a truck wheel celebrates the Queen’s time in the Army in 1944, where she worked as a driver and mechanic.

The design will be utilised across a range of Fortnum and Mason’s products, including collectible afternoon-tea crockery, groceries such as jam and celebratory champagne bottles and packaging. The range is available across a full suite of SKUs, and is available to purchase all over the world. Furthermore, our intricate illustrations have been physically brought to life as beautiful, eye-catching window displays in the iconic Fortnum & Mason flagship store in London’s Piccadilly.

Our design is rich in intricate, intimate imagery highlighting the quintessential essence of Her Majesty the Queen; a cabinet of curiosities that open up the palace gates and offer us a rarely seen glimpse inside.



Credits

Chloe Templeman – Creative Director
Alice Douglas-Deane – Design Director
Andrew Hudson – Senior Designer
Adam Stanley – Snr Artworker
Eve Wallis - Designer
Olivia Ranger – Snr Client Manager
Rose Akehurst - European Business Development Director
Tal Watson - Senior Production Project Manager

MADEIT CREDITS

  • Fortnum & MasonClient
  • Adam StanleySnr Artworker
  • Alice Douglas-DeaneDesign Director
  • Eve WallisDesigner
  • Olivia RangerSnr Client Manager
  • Rose AkehurstEuropean Business Development Director
  • Tal WatsonSenior Production Project Manager
  • * Design Bridge and Partners
  • * Chloe TemplemanCreative Director
  • * Andrew HudsonIn House Artist
Annual 2022 BronzeF&M Platinum Jubilee Range: paying homage to the crown...Packaging Contributor:

Design Bridge and Partners has been a Contributor since 25th November 2015.

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F&M Platinum Jubilee Range: paying homage to the crown...

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