ABOUT

To celebrate the 2021-2022 football season, Miller Lite and our New York studio launched limited-edition packaging to celebrate Miller Lite’s sponsorship of select teams within the NFL.

In beer, football sponsorships are nothing new and most brands have a presence and historically rely on borrowed team equities by tapping into the athletes to activate their connection to a team. This season, Miller Lite wanted to do something different and needed to go beyond logo-badging to truly connect to the game’s culture.

Football is the fans, and Miller Lite wanted to tap into their passion for the game.

So, our New York Studio used the distinct team typography to bring the local rally cries to life, the packaging depicts mega-fans in all their glory and by wrapping their packs in team colours, Miller Lite embraces the commitment of a true fan.

“Miller Lite needed to tap into the authentic fan—looking no further than the people sitting in the stands, the chants they cheer, the clothes they wear, the passion they show, and the connections they have with one another. “Visually, we knew we could capture this passion, whilst also respecting the heritage of the brand and ensuring we showcased Miller Lite’s commitment to the game – and the fans.”

– Claire Parker, ECD, Design Bridge New York.

This year, Miller Lite raises a glass to the fans.

MADEIT CREDITS

  • Miller LiteClient
  • Adam VettrainoDesigner
  • Chris MitchellTypography
  • Gregor JohnstoneDD
  • Ian BrignellTypography
  • Jacklyn MunckSenior Designer
  • Josh GriffinVP Client
  • Kyle WesselSenior Designer
  • Michelle KimDesigner
  • Nina Marie GirodSenior CGI Artist
  • Stephanie RickardsStrategistIllustration
  • Tatsuya KuriharaSenior Designer
  • * Design Bridge and Partners
  • * Mike PerryCD
  • * James MorganMotion Graphics Director
  • * Tayler SpellisSr Client Manager
  • * Rachel DarivoffAssociate Strategy Director
Annual 2022 BronzeCelebrating fans of NFL with Miller LitePackaging Contributor:

Design Bridge and Partners has been a Contributor since 25th November 2015.

Invite x3

Celebrating fans of NFL with Miller Lite

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