ABOUT

CLIENT
LIDL

THE CHALLENGE
LIDL is seen as having low in quality food in Italy, where everyone would rather go to their local market than a global supermarket.

THE IDEA
LIDL does thousands of quality checks throughout the year on every item in their supermarkets and rejects products that don’t meet their high standards. We dramatised this fact in a series of simple and cut-through posters that ran all through Italy and in major publications.