ABOUT

CLIENT
Imodium

THE CHALLENGE
Diarrhoea isn’t a funny subject and Imodium needed a cut-through campaign that goes beyond the usual lifestyle imagery associated with the product category.

THE IDEA
Diarrhoea can strike anyone, at anytime, regardless of the situation and often ruining it for everyone else involved. We dramatised our insight and visualised all the important milestones of history and pop culture that could’ve been ruined by diarrhoea.