ABOUT

To generate interest in the extremely versatile Saab 9-3 Sport Wagon we created and mailed a 100-page 'Choose your own Adventure' novel.

Throughout, the reader is given choices that influence the direction of the story. Will our hero (driving a 9-3 Sport Wagon) find his kidnapped

wife? Only you can decide. An interactive online game was also devised. The results were impressive. The DM – which featured a test drive

invitation - saw a 40% response rate among the hottest prospects.

The online game generated 23,000 registrations – the largest data-collection in Saab's history.