ABOUT

Ballantine’s are well known as the leading Blended scotch in Korea (our top prestige market globally). However, the Korean market is shifting towards Single Malts, which carry quite different expectations among drinkers. The positioning of Ballantine’s Single Malts is changing from our original work, which invited drinkers to “open up” the signature Single Malts which sit at the heart of the famous Ballantine’s Blend, revealing the secrets from three different distilleries.

For that, we needed to find the correct balance between Scottish heritage and Asian traditions - and the Ggotggozi concept has been created. Through Ggotggozi, we explore the inherent beauty of simplicity and the profound connection between humanity and the natural world.

Like Ggotggozi, Ballantine’s Prestige embodies the essence of simplicity and refinement. Each drop of this collection is a testament to the artistry of whisky-making, where time-honored traditions and meticulous attention to detail result in a spirit of unparalleled quality.

Just as Ggotggozi celebrates the beauty of simplicity in floral arrangements, Ballantine’s Prestige celebrates the purity of flavor and the harmony of its composition. In both Ggotggozi and Ballantine’s Prestige, we find a shared appreciation for the elegance of simplicity and the transformative power of artistry.