ABOUT

I was a lead designer on the team at Mere Mortals working on ROS rebranding. I have worked on the updated logo and visual identity that captures ROS’s values, modernises the look, yet remains recognisable, as well as the new colour palette, typography, and graphic elements that reflect a fresh, trustworthy, and professional brand.
The brief was to create a bold, contemporary brand identity for ROS, that will grab people’s attention, enhance awareness and relevance across a wider audience, and provide the platform to push bone health front and centre of the public agenda. This project aims to align the brand with the evolving landscape of health and wellness, particularly focusing on osteoporosis prevention and management.