ABOUT

Final project for Post Graduate Diploma at the London College of Communication.

The goal of the Stitch awareness pack is to generate a change of attitude and behaviour towards clothing care. While fast fashion machine continues to expand, there is a growing need to slow it down and extending the life-cycle of our clothes. Reversing quantity for quality.

The pack includes a newspaper publication and a Stitch Kit. These would potentially be distributed to customers at participating shops and organizations in London.

The Stitch identity was created by digitally stitching the Bodoni typeface. An extensive research on sustainable papers was conducted to mark the ethos of the project. Thesis publication is printed on 100% recovered cotton (Cranes Crest Letra). The Stitch Kit is printed on specialty brew paper from made with malt, yeast and hops leftovers from brewing, recycled beer labels and totally chlorine free pulp (Gmund de Bier).