About me

Having experience as both an employee in global companies and building my own database of clients as a freelance designer, I now consider myself a highly dedicated and creative design director. Priding myself on fresh and innovative design ideas, coupled with a level headed approach to finding design solutions and answering briefs, means I am able to build an impressive portfolio of projects. Taking a hands-on approach to the full creative process means that each project is given the utmost attention from concept through to final output. Being a strong communicator with in the team or to clients, web developers, printers and other partners means that I am able to get a clear grasp of the project in hand meaning far less scope slip when working on a design jobs.

These skills have been enhanced greatly since becoming Head of Creative at Mindcorp. Managing workflow and my team of designers through the design stages of concept, design, artworking and print it is imperative that I am able to take a brief and relay my thoughts on to the team in a clear a precise way to ensure the project can start smoothly with clear direction. This allows the team to get their creative minds flowing knowing better what the final outcome needs to achieve. Being an open and approachable person my team have no problem asking me questions about their work or having a team critique and offering their views on the projects we are all working on (myself included).
Managing the workflow of multiple projects in an extremely fast paced role has been a real skill I have mastered as my responsibilities within a business have become greater. Working with such clients as Sky (key art, brochures, event stands), Alfred Dunhill Links Championship (full tournament branding) and Laureus (annual Laureus World Sports Awards branding, full rebrand) on large budget project as well as having smaller, quicker projects running at the same time it is important that each job gets the time and attention it deserves in order for it to be completed in the best way possible.

As Head of Creative, it is my responsibility to liaise with clients and present ideas to heads of departments, board members and key decision makers which I feel extremely comfortable (almost enjoy) doing; whether this is discussing project concepts or strategising and evaluating company positions in their market and accessible data for growth. Working on global projects this means I could meeting someone from Amsterdam at one meeting and Canada for the next so being able to adapt to different personalities and cultures is key.

Being responsible for quoting, signing off project budgets and day to day running of the company accounts has given me a far better understanding of how projects need to run and a way of 'working smart' this may be managing the days used in a monthly retainer or how to be efficient when working on a fixed fee project. Each has its own challenges which I enjoy handling.

As Lead Designer at Shine X, I was responsible for creating winning campaigns for our clients which represent their key win themes in a graphical way. Creating concepts, liaising and presenting to the client, as well sometimes having to work off-site. Overseeing the rest of my design team, I offered them advice and direction in the work that they were creating when needed and often challenged them to be as creative as possible when the situation is right. Internally, it was my job to keep up with new trends and use the creative budget to send the team on training days or any other product training they feel they need or would like to have. This is usually brought to my attention during my 121's with the creative team.

Previously at Progressive Media Group, I worked on a variety of media based projects. Working as a valued graphic designer, I was responsible for designing six monthly magazines, creating advertisements, separate supplements and events packages amongst other things (ranging from the power industries to the car industries to hospitality and catering). Whilst working to multiple strict deadlines and liaising with clients and editors. This is the skill my employer considered to be my foremost strength.
As a freelance graphic designer, I have become confident in my own abilities, not only to design a package worthy of print, but to also correctly price up a job accordingly. My portfolio boasts projects such as Trevor Sorbie, as well as Red Bull Racing and McLaren. Designing for Rolls Royce meant working to tight and extensive brand guidelines. This shows that I can work from a blank sheet of paper or to tight restrictions depending on the client's needs without losing quality. (For other projects please refer to my CV & portfolio)