ABOUT

A follow-up to a self-initiated campaign, expanding from the five previous LinkedIn posts to a wider set exploring different tones and formats, from bold typographic statements to more reflective, handwritten pieces.

Where phase one established the strategy, phase two extended the range: covering scale, craft, and provocation, all built around the same objective: get noticed, get remembered, get hired.

Still self-funded, self-directed, and posted without an agency or media spend behind it.

Role: Concept, copywriting, art direction