ABOUT

For over 70 years, Lotus has been an iconic British brand, seen by enthusiasts as the ‘purest’ sports car in the world. With new ambitions, the brand wanted to widen its appeal to a more luxury audience.

Embracing the philosophy of the founder Colin Chapman, the maverick character of the brand, this manifesto set the tone and attitude of the Lotus brand. It should acknowledge the past heritage of the brand, but pave the way for the exciting new models in the pipeline, especially the hypercar - Evija.