ABOUT

Launching hot tasty buns into the crowd. A local restaurant franchise came to us with a request. They would be opening new locations soon, and wanted to have a special attraction for their patrons. We decided that their main product offering might be appropriately exciting as a projectile… Brainstorming with the project sponsor’s executive team, we decided on a holiday deadline to introduce our hot-bun launching gizmo. Several rounds of prototypes, assembly strategies, propulsion and trigger mechanism later, we defined the best trajectory and safest option for the restaurant layout. The hot-filling, sticky bun treats would require custom packaging designs, complete with parachutes and stable origami folded deployments. It proved to be a delightfully resounding success!