ABOUT

Brace Finance's initial logo doesn’t align with the value and perception the brand wants its audience to have of them. There was also the issue of it being so close to another brand logo so we had to come up with a new identity that fully encapsulated everything about Brace.

We came up with an identity that appeals to the target audience (youths) - one that they will find accommodating and onboard them into the web 3 ecosystems.