ABOUT

As a B2B charity, In Kind Direct works with a lot of corporate partners that donate products. A large part of my role is liaising with these clients to provide professional assets that they can use and re-share in their marketing to advertise their donations to In Kind Direct.

Primark approached In Kind Direct wanting to donate over 20,000 coats as a part of our #commUNITY campaign (video attached) seeing it as a PR and social media marketing opportunity. I worked closely with their team to provide assets across social, email and website.