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PriestmanGoode has designed a complete brand identity and vision for Greek national airline AEGEAN.

AEGEAN wanted to refresh their brand in a way that was respectful to their existing, much-loved twin gull logo. The airline has just seen Greece’s largest private investment ever (6 billion euro) with the purchase of new aircraft and wanted an identity and cabin interiors that would enhance their brand values and position them as one of Europe’s leading carriers.

The new brand identity PriestmanGoode designed translates equally well to an aircraft livery, to a pattern onboard the aircraft, to soft items or amenity kits, as well as to digital platforms. It brings the brand in line with the other airlines that are part of the Star Alliance Group, thus elevating the brand.

The new brand identity, as well as the cabin interiors are inspired by AEGEAN’s brand values, as well as by the Greek landscape and the country’s cultural and architectural heritage.

The new twin-gull logo is a nod to AEGEAN’s former gull logo, which was widely loved both by customers and by AEGEAN staff. The new logo consists of two elements: the AEGEAN wordmark and the twin-gull symbol. The designs reflect the design heritage of Greece, with its classical forms, bold design and purity of symmetry. The wordmark combines clean and sharp angles with rounded details that add softness of form, reminiscent of classical Greek architecture. The twin-gull symbol embraces AEGEAN’s key values of harmony and symmetry taking inspiration from the balance between the Aegean Sea and surrounding skies that unite the Greek nation.

The new brand identity further represents the Greek spirit through a core colour palette of AEGEAN Blue, Silver Blue and White, and celebrates the whites and silver-blues of the Greek skies, and the vibrant blue of the Aegean Sea.

New cabin interiors for AEGEAN’s new fleet further reflect Greece’s cultural heritage, and translate the new brand into an onboard environment. Brand motifs have been transformed into subtle patterns to use on textiles, while a signature brand panel sits at the front and back of the cabin. All material finishes have been custom-designed and are unique to AEGEAN.

The new AEGEAN brand identity is driven by the airline’s key corporate values: harmony, balance, simplicity, symmetry, ethos and Greek spirit, and by Greece’s rich cultural heritage. It’s an approach designed to elevate the brand to the level of top tier European airlines: an ambitious vision for where the airline is going. Indeed, AEGEAN’s new brand identity doesn’t just reflect the airline’s own ambitions to become a key player in the European aviation market, it’s also emblematic of a broader revival of Greece and its economy. It signals the country’s ambitions to be a leading destination for tourism, culture and business.

National airlines are often the first image of a country that visitors can have. AEGEAN’s new, bold brand image sets the tone for the new contemporary Greece.