ABOUT

Spotify Premium – 'Unleash'
We unleashed some daring music and sound on the Spotify Premium commercial 'Unleash' for Spotify Premium South Africa – directed by Fausto Becatti of Bioscope Films.

The Ask
Create an authentically South African track for this music video style TVC to help people aspire to discover new music through Spotify Premium when they launched in South Africa.

The Response
We created an original and multi-layered track that carried the sentiment of local Poet Koleka’s Putuma’s words and inspired the choreography of Dancer Chelsea Samuels’ moves, while tracing the diverse journey through the contrasting and harmonious styles of 7 contemporary South African music genres. Which was no easy feat!

The Word
“Unleash is a love letter to this diversity – to the movement, the music, the soul of South Africa”
The Callsheet