Prayas' work

Accomplished digital marketer with 4+ years' experience in PPC, SEO, and data analytics, expertly managing campaigns across Google Ads, Microsoft Ads, and SA360. Skilled in driving up to 40% ROI growth through sharp, data-led optimisations and cross-functional collaboration. Proficient in leveraging tools like Google Analytics, SEMrush, and Power BI to inform strategic decisions. MSc Business Analytics (Distinction), with advanced expertise in campaign performance, stakeholder alignment, and delivering measurable outcomes.