Steve Poxson
Creative & Product Lead
ABOUT
We’re seeing content marketing investments increase steadily as more brands turn their gaze to new formats for audience engagement. This is a trend that is not likely to slow anytime soon.
But there is a bigger problem simmering under the surface with all this content. Specifically, video.
More and more video content is being pummeled out by brands, companies, communicators and advertisers. All this activity, however, is missing a vital key value driver that is costing us further down the performance chain.

Back to WIREWAX: The Context Problem project
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Anna Liemiasova
3d Motion Designer, Motion Promotion
Poland
Yog Deshpande
creative consultant
India