Posy Cuthbertson
Creative Lead
ABOUT
A global organisation came to us needing some help on reaching the net zero ambition. It simply wasn’t gonna happen without the support of their many, many employees around the world tweaking their IT habits. With thousands of people using devices for work, the difference between good and bad tech habits adds up massively, especially over time. It was necessary to spark a behaviour change while making it as approachable, actionable and effective as possible against the real life KPI of CO2 emissions.

Back to Behaviour change campaign for sustainable IT use project