ABOUT

We were approached by Havas Media on behalf of the international automobile company Citroen to create a short 90-second animated video, to promote the company's launch in India with their Future Sure purchase plan. The film employs a mix of 2D animation with some 3D elements, that are in the vein of some of Citroen's earlier promotional films, namely their Creator of Comfort series.

We worked with a range of artists - both local as well as international, to pull off this film, and are incredibly grateful for the opportunity to work on a film with such a distinct and interesting mixed-media art style.


Credits:

Creative Director: Harsh Sharma
Executive Producer: Kanchan Parikh
Creative Producer: Aditya Devsharma
Lead Designer: Joydeep Chowdhury
Illustrators: Sharath Raj, Sarah Herlant Cabello, Pankaj Gole
2D Animation Team: Sreehari Menon, Gaurav Jhamb, Rashim T, Neekhil Dighe
3D Team: Geet Sampat, Appa Chandra
Sound Design & Mix: Kambiz Aghdam
Editor: Akhtar Shaikh

MADEIT CREDITS

  • CitroenClient

Who liked - Citroen Future Sure - Director's Cut