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On March 25, 2025, Ukrainian ride-hailing service Uklon celebrated its 15th anniversary. Over the past 15 years, Uklon has become a true lovemark in Ukraine, bringing together more than 100,000 driver-partners on its platform and serving millions of passengers every month. Our task was to communicate Uklon’s achievements in a meaningful way ahead of the brand’s anniversary.
To mark the occasion, we chose not to create a conventional celebratory ad filled with congratulations or a list of achievements. Instead, we honored the people who are the driving force behind the brand: the users of the service and those who provide it — Uklon’s driver-partners.
This led to the creation of the short film The Lightest Passenger in History. The story was inspired by a personal experience of acclaimed Ukrainian director Antonio Lukich, about how Uklon completed the lightest delivery in its history and helped overcome a major challenge by delivering a unique feather of a Rakhiv mallard to the set of My Thoughts Are Silent (My Thoughts Are Silent). The film is rich in meaningful details, and its narrative takes viewers on an emotional journey, moving between sadness and joy as the characters overcome obstacles along the way.
The film premiered at a closed event celebrating Uklon’s 15th anniversary and was later released on the streaming platform Megogo.
Results:
• 572,000 views across Uklon’s platforms
• 350,229 views on Megogo Live within the first three days