About us

Positive Luxury is the company behind the Butterfly Mark, a unique mark awarded to luxury lifestyle brands in recognition of their commitment to creating a positive impact on our world. The Mark recognises a brand’s actions across these key areas: governance, social and environmental frameworks, community investment and innovation. We evaluate brands through a comprehensive assessment process that is reviewed by our Sustainability Council, industry experts and institutional partners. When a brand passes our assessment process, they receive the Butterfly Mark, which visibly authenticates luxury brands that contribute to a better world.

Skills

Sustainable luxury

Sector Experience

luxury, Retail, sustainability

Clients

111Skin, Alexandra Mor, Anya Hindmarch, Argentum Apothecary, Aromatherapy Associates, De Beers, Elephant Gin, Fleur of England, Gabriela Hearst, Garrard, Hotel Cafe Royal, IWC, Kenzo, L'Oreal, Lisa Franklin, LVMH Fashion Group UK & Ireland, McQueens Flowers, Miller Harris, People of all Nations, SALT Resorts, Sana Jardin, Song Saa, STEPHEN WEBSTER, Temperley, Weleda