Positive Luxury's work

Positive Luxury is the company behind the Butterfly Mark, a unique mark awarded to luxury lifestyle brands in recognition of their commitment to creating a positive impact on our world. The Mark recognises a brand’s actions across these key areas: governance, social and environmental frameworks, community investment and innovation. We evaluate brands through a comprehensive assessment process that is reviewed by our Sustainability Council, industry experts and institutional partners. When a brand passes our assessment process, they receive the Butterfly Mark, which visibly authenticates luxury brands that contribute to a better world.