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Levi’s embarked on a bold retail transformation across Thailand, rolling out its refreshed “Dress Up” concept across 100 locations—including department store counters and standalone boutiques. Positive Design was appointed as the turnkey partner to deliver the project at unprecedented speed without disrupting daily operations. Our scope covered construction, fixture logistics, and overnight installations across multiple regions, with up to seven stores completed per night. Through meticulous planning and seamless coordination with Levi’s brand team, landlords, and local consultants, we ensured a smooth execution across all phases. The result was a nationwide rollout completed in just six months—setting a new benchmark for speed, consistency, and quality in large-scale retail delivery.