ABOUT

Gucci partnered with Positive Design to bring its conceptual vision to life at the Lotte Duty Free Downtown in Sydney, aiming to create a luxurious retail space that reflected the brand’s identity while enhancing customer engagement in a high-traffic travel hub. Appointed as the turnkey partner, Positive Design managed the entire execution—from technical drawings and compliance coordination to on-site fit-out and final detailing. Working closely with Gucci’s global team, Lotte Duty Free, and regional stakeholders, we navigated strict regulatory requirements and tight timelines through structured workflows and proactive cross-border communication. The result was a seamless transformation completed within weeks, delivering a refined, immersive brand experience that met the highest standards of luxury retail.