ABOUT

Portland's research team worked on a piece aimed at organisations and Portland's clients and offers insights to navigate the generational divide in the UK society. The project came to life with the creation of a visual identity that would appeal to all generations and be engaging. The research was then put into a report layout and because it was heavily relying on data, a landing page with light touch animations was created to allow the audience to download the report and for Portland to capture data.

A social media campaign helped gain traction, associated with various press releases.