Polina Zabrodskaya Creative Director

ABOUT

"‘Diversish’ is a satirical look at businesses that call themselves diverse, but overlook, ignore or
postpone anything to do with disability. It calls for business leaders to stop being diversish and
commit to action on disability inclusion.
Additional films were simultaneously launched on YouTube highlighting problematic diversity and
inclusion practices that The Valuable 500 aims to end.
The campaign coincides with the launch today of The Valuable 500, which seeks to tackle the trend
for businesses to claim they are diverse but exclude disability from their definition of diversity.
"

MADEIT CREDITS

  • The Valuable 500Client
Annual 2020 JudgeCopywriting Contributor:

Polina Zabrodskaya has been a Contributor since 25th November 2015.

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Diversish

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