Polina Zabrodskaya
Creative Director
ABOUT
"‘Diversish’ is a satirical look at businesses that call themselves diverse, but overlook, ignore or
postpone anything to do with disability. It calls for business leaders to stop being diversish and
commit to action on disability inclusion.
Additional films were simultaneously launched on YouTube highlighting problematic diversity and
inclusion practices that The Valuable 500 aims to end.
The campaign coincides with the launch today of The Valuable 500, which seeks to tackle the trend
for businesses to claim they are diverse but exclude disability from their definition of diversity.
"
MADEIT CREDITS
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The Valuable 500Client
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Abbi BrownAccount team -

Alex GrieveChief Creative Officer -

Andy CloughCreative Director -

Anthony MooreSound -

Benji HowellProducer -

Bill SmedleyEditor -

Darapen Vongsa-NgaAgency producer -

James RouseDirector -

James UttingSound -

Katy TalikowskaAccount team -

Luke MorrisonColourist -

Maxine ThompsonBusiness Affairs -

Michael JonesCreative -

Richard McGrannCreative Director -

Simon DilksDesign -

Sonia KariaAccount team -

Sophie ClarkeAccount team -

Creative Circle, Creative Foundation & The UK Creative Festival -

Electric Theatre CollectivePost Production Agency -

Simon ElborneProduction company -

Polina ZabrodskayaCreative -

Margaux RevolStrategist