ABOUT

CALENTÓN is a Mexican hot sauce brand that turns up the heat with an intense, bold twist. Named after a slang term for intense excitement and headiness, CALENTÓN is designed for those looking to add a fiery kick to everyday dishes.
The visual identity and packaging for CALENTÓN are inspired by the beauty of Mexican engravings, cultural traditions, and vibrant, rich colors. The project involved creating a bold, memorable logo that captures the fiery essence of the product, as well as designing packaging that highlights its cultural uniqueness and distinctive flavor.