ABOUT

A moving image was created as a part of a conceptual visual identity project for the satellite tracking company ‘Track24’. The custom typeface of the logotype was developed from a 90’s font Good Times inspired by lettering used on Pontiac cars. Preserving the stark, scientific feeling and disconnect strokes, I designed the letters to be extremely thin, giving the logo a minimal and high tech look. Combining dots, lines and circles, the letters are revealed in motion. The aim was to create energetic and dynamic film which gives the impression of a tracking and pulsating signal. The final composition is an abstract minimalistic motion graphic, which reflects the movement of tracking and gives a feeling of space.