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The reasons why businesses may need to adapt or refresh their brand are varied. Changes on company structure, product range, markets and audience are some of the most common ones. In this post, we will explore a six-step process to ensure your current brand transitions to a new identity as swiftly as possible.
1. Go through a thorough Q&A for clarity
2. Expand your research
3. Seek feedback
4. Create new brand guidelines
5. List all your brand touch points
6. Roll it out
Printed materials with Pogo: If you are going through a re-brand and need new printed materials – why not take advantage of our easy ordering system, knowledgeable team and premium quality materials? From business cards and posters to brochures and pull up banners, we offer a wide range of products.