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PepsiCo’s out-of-home 2024 holiday campaign has been given a festive spritz by POD LDN, the global post-production company. The campaign features eight, large-format posters running across the UK and Europe these holidays

POD LDN was briefed by PepsiCo with adding the all-important condensation effect on cans of Pepsi and Pepsi Max featuring in eight, large-format posters running across the UK and Europe these holidays – a process that involved individually creating hundreds of beads of water.