+KNAUSS Hamburg

ABOUT

In 2021, the year of the German federal elections, Gender Gaps was created to illustrate just how deep the gaps between women and men still are, where they arise and what we can do about them. The concept relied on making these gender gaps audible and dramatising them with an invisible mechanic. A woman and a man simultaneously tell us about their lives. They are unison to begin with, but deviations soon appear and get bigger until they drift apart completely, both in content and sound. Minimal staging helped to bring hard truths to the forefront.

MADEIT CREDITS

  • Frauen aufs PodiumClient
  • Bettina PraetoriusMarketing Director
  • Christopher HanebuthArt Director
  • Christopher SzillatSound Designer
  • Die StubeProduction Company
  • Michael KrügerSound Designer
  • Renée de GraafCopywriter
  • Thies SchusterCreative Director
  • * D&AD
  • * +KNAUSSAdvertising Agency
Contributor:

+KNAUSS has been a Contributor since 25th November 2015.

Invite x3

Gender Gaps

Comments

Project tags
SHARE